Network marketing has become the main marketing method now. Enterprise website is the carrier of enterprise information. It is the base of network marketing. It looks like the internet marketing theory is complicated. In fact, it can be summarized into three parts. One, present before clients; two, attract them; three, keep them. They are the three points what we should consider at the beginning of building the site.
 There are different points at different growth stages. I have summarized the enterprise web applications into three types below.
 
 One: SME’s Web application
     Most of the SMEs (Small and Medium Enterprise) are at the start-up stage. Most of their time and energy are on the products sale, business negotiation and cash flow control. The most point is the first capital accumulation. The first problem for them is increase product sales. There are three features that the enterprise on the demand of site building and network marketing.
 
 1. Low Cost
 
     The network marketing cost is made of website building and site promotion. They usually combined the network marketing cost and traditional marketing. So the cost is lower and lower. It goes without saying that they put site promotion over construction.
 
 2. Low requirements on web design and content
 
 Most of the SMEs are not good at writing organizing. They can’t afford to invest more on website content building. The result is it lacks word contents. They pay great emphasis on product sales. The focal point they want to display is also products. So it is a practical choice to make a “Products Catalogue Online”. The buyers will get the enterprise basic information and a deal directly. Now it has been the main utility on internet marketing for the SMEs.
 
 3. Pool resources to promote website in order to sale product
 
 The effect of SME sites is to get more orders and market opportunities.

The site construction should revolve around how to be found by target customers. That’s why it is important to make good SEO for the SMEs sites. In order to make sure that the limited resources are on the benefits of the place, they should select a target customers often use SE to pertinent optimization and advertising. On the other side, they can publish sell offers on industry commerce websites. This may help you increase your site traffic and the links numbers to get high ranking on the SE.
 
 Two: Enterprise Brand Site application
 In the modern times, the enterprise development must depend on the brand and scale. Implementing brand strategy has become the extremely powerful way to strengthen the competitiveness of enterprises. Internet, as the new media, it is important to create brand image on it. The usual way is to build a website. It is not only to list the product catalogue but also to show the enterprise overall strength. This type site needs high quality web design and product display experience. The site point is the building of online content aiming at the target customers.
 
 Enterprise Image Website: it is in order to set up enterprise image and culture. It will show the enterprise businesses, market activities, media reports and the enterprise overall strength.
 
 Brand Image Website: One enterprise may have more than one brand. Different brand has different market positioning and market strategy. So the enterprise often builds different brand website according to different brands.
 
 Product Image Website: it is aiming at a certain products. The point is on the product experience. Like many mobile phone manufacturers will build a sub site when their new product is in market.
 
 Three: Enterprise Website function application
 The third type enterprise website is not just supply the information but as a part of enterprise general businesses. It involves all aspects of e-commerce.

For example, distributing management, online purchase, online recruitment and so on. More specifically, it is business management software.
 
 This type site has high requirements on the enterprises themselves and business partners. The cost is high. So the site application must take the enterprise external and interior environment in account.
 
 External environment: the business partners must meet the online number. They used to use the Internet for information processing. Now the businesses have many business is through the Internet.
 
 Interior environment: there must be standardized management process in the enterprise interior. Enterprise staffs have achieved a certain level on the computer and Internet. For example, which department will follow up the forms what the business partners submit on the website? Are the follow-up processes standard? If the staff can’t operate the computer, it is just empty talk to build the business system. The resource the enterprise plunge to must be wasted. So the enterprise must make it from the reality when they consider the function website.
 
 The three type website applications are not exist alone. At the different stages of development, it will focus on one type. Sometimes they will coexist. The enterprise should analyze itself situation fully in order to let the site building to help the enterprise developing from the reality.
 
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